GREATER GEORGIA RELEASES ANALYSIS OF GEORGIA’S 2024 PRESIDENTIAL PRIMARY RESULTS
ATLANTA – Today, Greater Georgia released key findings from an analysis of voter data from the state’s Presidential Preference Primary, held March 12, 2024. The data revealed signs of promise for the conservative movement, which is backed by voter enthusiasm, growing support from diverse communities, and an influx of new voters - including 7,000 first-time voters and 30,000 crossover voters.
“The Greater Georgia analysis shows both progress and room for growth,” said Greater Georgia Chairwoman Kelly Loeffler. “It is no surprise that conservatives have the enthusiasm advantage going into November, given the failed Biden agenda that has depressed turnout in Democratic primaries across the country. And although we also see signs of new support from minority, first-time, and crossover voters on the Republican side, 2024 will ultimately be about turnout. That’s why we will continue to mobilize voters in support of conservatives up and down the ballot, to promote opportunity, security, and freedom.”
More than 588,000 voters participated in Georgia’s Republican presidential primary compared to the 290,000 who participated in the Democratic presidential primary.
In the Republican primary, women made up 52% of the electorate. While white voters made up the majority of the electorate at 95%, more Asian and Hispanic voters pulled a Republican ballot than a Democratic ballot. In fact, Hispanic voters represented a larger share of the Republican primary electorate in 2024 than in 2020, indicating growing support within the Latino and Hispanic communities.
Most of the Republican electorate comprised those who had pulled a GOP ballot in all or most primary elections. But 30,000 Republican voters, or 5% of the Republican electorate, were either split-primary voters, majority Democratic primary voters, or exclusively Democratic primary voters. These 30,000 voters were more likely to be rural, nonwhite, and lower-income citizens. Notably, nearly 7,000 first-time voters participated in the Republican primary - compared to just 3,000 first-time voters in the Democratic primary.
Democrats, meanwhile, saw a dramatic decrease in turnout for the presidential primary compared to 2020, when about 800,000 more Democrats voted. This year’s Democratic electorate was 64% women, 65% black, and 52% over the age of 65. Fewer Hispanic, Asian, and first-time voters participated in the Democratic primary compared to the Republican primary. 6,000 voters left their ballots blank.
The lack of enthusiasm reflected in the Democratic primary is consistent with the poll conducted by Greater Georgia earlier this year, which found that 57% of likely Georgia voters had an unfavorable opinion of Joe Biden.
Greater Georgia, launched by former U.S. Senator Kelly Loeffler in 2021, is a 501(c4) nonpartisan nonprofit dedicated to growing participation in the democratic process by mobilizing and empowering voters. The group works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity.
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Media Contact: press@greatergeorgia.com
