ICYMI: GREATER GEORGIA RESULTS FEATURED IN ATLANTA JOURNAL-CONSTITUTION OP-ED
August 9, 2021
In case you missed it, Greater Georgia Chairwoman Kelly Loeffler wrote an op-ed featured in the Atlanta Journal-Constitution
highlighting the organization's record of results. Specifically, she discusses how Greater Georgia has already registered thousands of new conservatives voters, engaged hundreds of thousands more, and helped to secure a major win
for conservative values in the special election for State House District 34 in Cobb County. She concluded by discussing how Greater Georgia’s framework will be a valuable asset ahead of the 2022 cycle and beyond.
Opinion: New conservative advocacy group showing results in Ga.
As a businessperson, analysis of facts and figures is second nature. I firmly believe that during the 2020 General and 2021 Senate Runoff elections in Georgia — in which I was a candidate — conservatives were swimming against the tide.
From a global pandemic to sweeping changes in our election rules to voting irregularities and a lack of oversight, these cumulative factors contributed to a perfect storm. Equally as important, the fact is that for years, the Democrats — under Stacey Abrams — had amassed a voter registration and engagement machine for which there was no equivalent answer on the conservative side. These progressive organizations, bankrolled by out-of-state liberal activists and dark money donors, held an unchecked monopoly on voter outreach in our state — mobilizing new voters and closing the gap to push Georgia into battleground status.
That’s why — after a thorough post-election analysis of all of these factors — we took action, launching Greater Georgia in February. As a conservative voter mobilization organization focused on registering new voters, engaging diverse and underrepresented communities, and defending election integrity in our state, Greater Georgia’s mission is to register, empower our citizens to use their vote to shape the future of our state.
From the outset, we knew how challenging this work would be. There are no shortcuts to the effort required to build an operation to ensure more voices across our state are heard. There are well over 1 million unregistered residents across Georgia. There are more than 400,000 registered but inactive conservative voters who have not cast a ballot in the past two elections. And there were 339,000 conservative Georgians who voted in the November general election — but didn’t come back out to vote in the January 2021 runoffs.
The only way to start is with that first step, which we took in February — and just six months in, our work has already delivered results. We have registered thousands of new, conservative voters. We have engaged over 170,000 registered but inactive voters. We have reached over 700,000 Georgians to promote election integrity in our state. We have recruited over 200 volunteers, and held numerous roundtables, training sessions, and registration drives. Those results alone would be solid enough for the first six months of any start-up.
But the first true test for Greater Georgia came along in June in a special election for State House District 34 with the retirement of Rep. Bert Reeves. The seat, located in Democrat-leaning Cobb County, was a true toss-up — and a top target for Stacey Abrams, whose organization, Fair Fight, went all in to win the race, which included Abrams’ endorsement of the liberal candidate.
Beginning in April, Greater Georgia began organizing and building out a targeted engagement program hyper-focused on registering new voters within that district. We recruited volunteers and put boots on the ground, going door-to-door to educate citizens on the impact this seat would have on their freedoms, families and way of life. Along with our registration program, we executed a strategic plan to mobilize voters through text, telephone, direct mail, and paid digital advertising efforts.
When the final results of the runoff were tallied in the July 13th runoff election between conservative businessman Devan Seabaugh and liberal activist Priscilla Smith, the results were astounding. Not only did Seabaugh win convincingly, taking 63 percent of the vote compared to Smith’s 37 percent, he overperformed the 2020 race for the seat by a full 7 points. Based on our post-election analysis of multiple targeted voter contacts, Greater Georgia’s efforts directly contributed to 23 percent of the vote by engaging new, low-propensity and disenfranchised voters — putting a swing suburban seat, in the 3rd-most-populous county in our state, firmly back in the red column.
As conservatives look toward 2022, there is much work to be done. I firmly believe we are now building the organization and infrastructure needed to win across the state. If you aren’t satisfied with the direction of our country, want to protect freedom and opportunities for your families, or simply want to support fair, representative elections — I encourage you to join us in our efforts. Together, we will make Georgia greater for generations to come.
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Media Contact: press@greatergeorgia.com
ATLANTA, GA — Today, Greater Georgia Action, Inc. announced a statewide education tour to inform Georgians about consequential legislation passed during the 2025 legislative session, with a heavy focus on Governor Brian Kemp’s civil judicial reform package. Engaging speakers and innovative event formats will allow Georgians to learn about the impact of these laws and ask questions in an approachable environment. Each unique event, ranging from small business roundtables to town halls, will feature key civic leaders, elected officials, and topic experts. Additional information will be made available closer to the event. Greater Georgia is excited to visit: April 16, 2025 - Dekalb County (Stonecrest, GA) featuring Insurance Commissioner John King Bibb County (Macon, GA) Fulton County (Alpharetta, GA) Chatham County (Savannah, GA) Whitfield County (Dalton, GA) Gwinnett County (TBD) Doughtery County (Albany, GA) Athens Clarke County (Athens, GA) Lowndes County (Valdosta, GA) “Educating diverse and disengaged communities is a key mission of Greater Georgia, so we’re taking our message on the road to reach voters where they are,” said Terry Fye, Director of Outreach for Greater Georgia. “Georgia took an immense step toward balanced court rooms and competitive insurance markets, and these events will help Georgians understand the full benefits of tort reform and provide real- time feedback to their elected officials.” “Session is out, and now our work begins in earnest to educate voters on the legislation passed that will impact them and their families. This tour will empower voters and provide them with the resources they need to make informed decisions next November.” For additional information about Greater Georgia and to receive updates about the education tour, please visit our website, https://www.greatergeorgia.com/.
ATLANTA, GA — Today, Greater Georgia Action, Inc. announced a statewide education tour to inform Georgians about consequential legislation passed during the 2025 legislative session, with a heavy focus on Governor Brian Kemp’s civil judicial reform package. Engaging speakers and innovative event formats will allow Georgians to learn about the impact of these laws and ask questions in an approachable environment. Each unique event, ranging from small business roundtables to town halls, will feature key civic leaders, elected officials, and topic experts. Additional information will be made available closer to the event. Greater Georgia is excited to visit: April 16, 2025 - Dekalb County (Stonecrest, GA) featuring Insurance Commissioner John King Bibb County (Macon, GA) Fulton County (Alpharetta, GA) Chatham County (Savannah, GA) Whitfield County (Dalton, GA) Gwinnett County (TBD) Doughtery County (Albany, GA) Athens Clarke County (Athens, GA) Lowndes County (Valdosta, GA) “Educating diverse and disengaged communities is a key mission of Greater Georgia, so we’re taking our message on the road to reach voters where they are,” said Terry Fye, Director of Outreach for Greater Georgia. “Georgia took an immense step toward balanced court rooms and competitive insurance markets, and these events will help Georgians understand the full benefits of tort reform and provide real- time feedback to their elected officials.” “Session is out, and now our work begins in earnest to educate voters on the legislation passed that will impact them and their families. This tour will empower voters and provide them with the resources they need to make informed decisions next November.” For additional information about Greater Georgia and to receive updates about the education tour, please visit our website, https://www.greatergeorgia.com/.
ATLANTA – Today, Greater Georgia announced that its 2024 pre-election voter registration push registered over 7,000 new conservative voters and re-engaged over 4,000 inactive conservative voters. Inactive voters are those who had not participated in an election in the last five years - in this case, since at least 2018. "Greater Georgia has become the leading conservative voter registration group in our state - working year-round to expand the tent, rather than taking it down after every election," said Greater Georgia Chairwoman Kelly Loeffler. "Since 2021, we have registered more than 55,000 new voters, who just became part of the landslide that elected President Trump. We've proved our thesis that we can keep Georgia red as long as we work year-round, every year, to grow the conservative movement. Today, as we prepare for the next election cycle starting with municipal elections in 2025, we can confidently say that the movement has never been stronger or more energized." Greater Georgia is the state's leading conservative voter registration organization. Since it was founded in 2021, the group has registered and re-engaged more than 55,000 voters. It has also worked to build diverse coalitions and advocate for election integrity. In 2024, the group invested in multiple six-figure campaigns, including an 8-week voter registration campaign that ran from August to October, featuring digital ads, text messages, in-person voter registration drives, and over 115,000 phone calls to unregistered voters. ### Media Contact: press@greatergeorgia.com
ATLANTA – Today, Former U.S. Senator Kelly Loeffler applauded the efforts of Greater Georgia, the Georgia GOP, the RNC, and other conservative groups after Republicans won decisive victories up and down the ballot across the state. President Trump won with a record-breaking 2.65 million votes, the most ever received by a Republican candidate in Georgia. Republicans in the State Senate maintained their 33-23 majority and Republicans in the State House will also preserve their majority, having defended three key tossup districts and flipped one Democrat-held seat. “I founded Greater Georgia to apply the strategic lessons we learned in the 2020 election, with the singular mission of creating a winning conservative infrastructure in our state. Over nearly four years, we have invested millions and worked every day to drive voter registration, diverse community outreach, and election integrity, building a new conservative coalition and solidifying Georgia as a red state,” said Greater Georgia Chairwoman Kelly Loeffler. “Last night’s victories, from the state legislature to the presidency, were years in the making. They are a testament to the candidates, campaigns, and preparation of groups like Greater Georgia, the Georgia Republican Party, the Republican National Committee, and other key partners. From the ground game to election integrity, 2024 was a massive step change for conservatives despite being outraised at every level. “We’re already evaluating the data to find ways to sustain these gains for the long term - and I look forward to collaborating with our conservative counterparts to build on this solid foundation to engage Georgia voters and keep our state red.” Leading up to this election, Greater Georgia invested over $1M in voter registration and several get-out-the-vote campaigns, making more than 14,000,000 voter contacts. Greater Georgia targeted - and saw gains from - the following conservative-leaning groups: Black, Hispanic, and Asian voters Voters aged 18-29 South Georgia voters impacted by Hurricane Helene Low-propensity male voters in North Georgia Conservative and swing voters in Fulton County Greater Georgia, launched by former U.S. Senator Kelly Loeffler in 2021, is a 501(c4) nonpartisan nonprofit dedicated to growing participation in the democratic process by mobilizing and empowering voters. The group works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity. ### Media Contact: press@greatergeorgia.com
ATLANTA – Tonight, Greater Georgia Chairwoman and Former U.S. Senator Kelly Loeffler issued the following statement after President Donald Trump won Georgia’s 16 electoral college votes in the 2024 presidential election. “Tonight’s win is one of the greatest political victories in modern history. Despite the relentless attempts to jail, bankrupt, slander, and assassinate him – Donald J. Trump has flipped the state of Georgia red in a decisive victory for his America First movement. Voters rejected Kamala Harris’ failed record and, along with millions of their fellow Americans, cast their ballots to restore strength, security, and the American Dream. “This is a significant milestone for Georgia, and I join our voters in thanking President Trump for his relentless commitment to making America greater than ever before, and for the sacrifices of the entire Trump family. The future of our nation is bright thanks to his willingness to fight for it. And as Chairwoman of Greater Georgia, I also thank our staff, volunteers, and interns who have spent nearly four years building a winning conservative infrastructure that just helped move our state back into the solidly red column.” Senator Loeffler is the top donor to President Trump in Georgia, having contributed more than $6,000,000 in support of his re-election campaign. Greater Georgia has made over 14,000,000 voter contacts in the last six months, as part of the organization's effort to register and mobilize voters ahead of the presidential election. Greater Georgia, launched by former U.S. Senator Kelly Loeffler in 2021, is a 501(c4) nonpartisan nonprofit dedicated to growing participation in the democratic process by mobilizing and empowering voters. The group works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity. ### Media Contact: press@greatergeorgia.com
(ATLANTA) – Today, Greater Georgia announced a new digital ad, text message, and phone call campaign to drive up voter turnout in key Republican counties. Early voting turnout is currently strongest in counties that President Trump won in the 2020 election. However, Greater Georgia is targeting 80,000 Republican voters in four major counties with a turnout of less than 40%: Bartow, Carroll, Walker, and Whitfield. "Republican counties are outpacing Democrat counties on turnout, which is a clear sign that conservatives have the enthusiasm advantage in Georgia,” said Greater Georgia Chairwoman and former U.S. Senator Kelly Loeffler. “But Greater Georgia is taking nothing for granted – which is why we’re closely watching the data and making real-time adjustments to drive up turnout in key areas. By flooding the state with get-out-the-vote efforts where they are needed most, we will augment our margin of victory – and help President Trump and the entire ticket deliver a clear victory next Tuesday." Bartow, Carroll, Walker, and Whitfield counties are the only Republican strongholds in the state with a turnout of less than 40%. As of this morning, the average turnout in counties that went for Trump in 2020 is 41.5%. The average turnout in counties that went for Biden in 2020 is 38.9%. Several Republican stronghold counties are seeing high turnout, including Forsyth with 56.3% turnout and Cherokee with 49.6% turnout. Meanwhile, Democrat strongholds like Dougherty and Clayton counties have only achieved 28.6% and 36.4% turnout, respectively. This is the latest GOTV campaign from Greater Georgia, which has also launched targeted campaigns to encourage Black, Hispanic, Asian, and young voters to support President Trump . ### Media Contact: press@greatergeorgia.com